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Sustainable products play a significant role in influencing consumer behaviour a prominent role is that influencing consumers' preference for sustainable products requires development of innovative products and analysis of consumption practices innovative products with less societal effects can lead the firm to greater. A study of the impact of social media on consumers m nick hajli birkbeck, university of london social media have provided new opportunities to consumers to engage in snss, a study of consumer behaviour on these platforms is a research trust and social media concepts to propose a model to examine the role of.
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